Capstone Snapshot

National PTSD Service Association

Capstone Video Project Snapshot

The National PTSD Service Association is a Sarasota, Florida-based non-profit 501(c)(3) organization founded in 2016 that provides service dogs to qualified military veterans with post-traumatic syndrome disorder (PTSD) throughout southwest Florida. The National PTSD Service Association has struggled to increase brand awareness through its social media and traditional public relations efforts, create a community of advocates that support veterans with PTSD, and donor support.

The campaign objectives are to develop virtual dog training session giveaways on social media, feature weekly expert service dog trainer interviews on Facebook and Instagram, and to make dog food donation deliveries to local VFW locations, live streamed on Facebook. The National PTSD Service Association’s Facebook, Instagram, Twitter, and website will be monitored weekly to determine if the campaign’s strategies, tactics, and messaging need to change.

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